News
Jun 26, 2019
When planning show floor activations at user conferences, some industries lend themselves to immersive experiences that make a big splash while others have a challenge showing their benefits in interactive ways. Industries like finance or technology, where products are less tangible, often struggle to translate their benefits into visual experiences at events. They rely on demonstrations to showcase “how it works” but that technique leaves out “why it’s important”.
SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations… more
Jun 24, 2019
Eldorado Resorts has agreed to acquire Caesars Entertainment in a cash-and-stock transaction valued at $8.58 billion, creating a mega-casino company in the United States.
The combined company will provide its guests with access to approximately 60 domestic casino–resorts and gaming facilities across 16 states.
“Eldorado’s combination with Caesars will create the largest owner and operator of U.S. gaming assets and is a strategically, financially and operationally compelling opportunity that brings immediate and long-term value to stakeholders of both companies,” said Eldorado CEO Tom Reeg… more
Jun 21, 2019
The Corporate Event News Event Expert Profile series features interviews with some of the many talented corporate event professionals who make this industry thrive.
Mary Kelly Rich has been working in the B2B technology startup world for the past five years. For the last two, she’s been the event manager for cloud automation and management software provider SkyKick. Rich attributes her success in event management to having spent a number of years in customer-facing roles where her focus was on providing an exceptional client experience — something she strongly believes is vital to success in… more
Jun 19, 2019
ConferencePulse has relaunched as ExpoIQ, a marketplace that helps technology event organizers find and connect with the right exhibitors for their events. The new platform leverages a database of more than 20,000 technology exhibitors, 5,000 IT exhibitions and 30,000 key decision makers, which ExpoIQ founder and CEO Val Tsanev says is what makes it unique.
“We’re trying to make the entire exhibition sales process — prospecting, finding and acquiring — seamless, expedited and much more efficient than it is today,” says Tsanev.
“Information is extremely decentralized in the public domain.… more
Jun 18, 2019
Michael Dominguez has been named president and CEO of Associated Luxury Hotels International. The well-known, well-liked industry veteran previously served as senior vice president and chief sales officer for MGM Resorts International for the past seven years. He also directed sales development for Loews Hotels as vice president of global sales prior to MGM.
Colleagues say Dominguez’s strategic leadership, innovative business development, hands-on sales oversight and implementation of effective sales strategies in both the MICE and transient segments will lead him to be successful in his new… more
Jun 17, 2019
Creating a sustainable food and beverage plan for your events isn’t just about reducing your carbon footprint. Ultimately, it’s about taking on the responsibility for making safe and healthy food choices for a number of people, says Tracy Stuckrath, president and chief connecting officer of Thrive Meetings & Event.
Stuckrath discussed sustainability and the ways that event menu choices can impact the well-being of attendees, budget and the planet in PCMA’s Bites and Sites webinar “Creating A Sustainable Menu for Your Event,” held live on June 6. Here are some key take-aways to consider… more
Jun 14, 2019
What if we told you that approximately half of all delegates attending large-scale, urban conventions are booking outside the designated room block? You might go into full-on panic mode — or, nod knowingly, as this has likely affected your meetings. And this is the new reality for meeting planners, according to a study conducted by Kalibri Labs and Prism Advisory Group.
The “Room Block of the Future," released in April, aimed to better understand room booking behaviors within the business events industry. The longer-term goal is to use this data to develop a system that better suits both… more
Jun 13, 2019
Event technology giant Cvent has once again expanded its reach, this time through the acquisition of San Francisco-based mobile app provider DoubleDutch. Over the past decade, Cvent has grown its portfolio and technology base through acquisitions of companies including Social Tables, Passkey and Kapow along with merging with Lanyon.
Cvent officials say that the company’s acquisition of DoubleDutch expands its commitment to the onsite experience, helping it accelerate its investment in mobile event technology. Cvent’s mobile and web application portfolio already includes CrowdCompass and… more
Jun 12, 2019
Event marketers are used to seeing a lot of buzz onsite at their events. Between messaging pushed out by the host organization itself, social media sharing and media coverage, an event is a hive of marketing activity. But what’s often lacking, says Rachel Stephan, chief snöballer at snöball, is the authentic voice that comes from the people who are actually experiencing the event — the attendees, speakers, partners and exhibitors.
That’s the idea behind snöball, a digital tool that helps event organizers harness the power of influencer marketing and put it to use at their events: to provide… more
Jun 10, 2019
Adding a page to the comeback story of Puerto Rico, Connect announced it has selected the destination as host of Connect 2021.
Formerly known as Collinson Media & Events (and also now owned by Corporate Event News’ parent company, Tarsus Group), Connect is known for its national marketplace-style shows for meeting planners in the corporate, sports, diversity, association and faith sectors.
Connect 2021 is expected to bring 3,500 planners, suppliers and other industry leaders to Puerto Rico for face-to-face meetings, education, networking and its signature lively receptions.
“We are… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more