News
Apr 12, 2019
Back in April 1970, the first-ever Earth Day was started as a way to protest the negative impacts of industrial development on the environment. Now, nearly 50 years later, Earth Day is a globally recognized event, with an estimated 1 billion people in 192 countries taking part in the world’s largest civic-focused day of action. Monday, April 22 this year is the official day of celebration, but anyone in the events and travel industry can take inspiration from these programs and events to keep a more planet-focused mindset year round.
With that in mind, here’s a round-up of what hotels,… more
Apr 11, 2019
Wine regions around the country have many beautiful hotels and gorgeous convention spaces to choose from. But when you’re searching for a more unique corporate event venue, perhaps for a board retreat, more unusual locales can fit the bill. Check out these five inspiring locations — with outstanding vino, to boot.
Benziger Family Winery
When Heather Pilcher of Blue Spark Event Design was searching for a unique venue for a makeup/skincare client based in New York City, she turned to this winery in Sonoma for its wine cave. Held last May, the event included a happy hour, a three-course plated… more
Apr 09, 2019
User conferences and other corporate events pulse with energy and excitement, creating buzz at the event and FOMO for those who didn’t attend. Keeping that few days of energy going throughout the year can help event planners draw more attendees to future events and strengthen the event brand.
Brand extensions are effectively a blend of social media, digital marketing and event marketing channels — and can even extend to account-based marketing, with microsites and specialized content. Many event planners are using brand extensions to give more life to their face-to-face events and connect… more
Apr 08, 2019
On Thursday, April 4, meeting professionals around the world came together to celebrate our great industry on Global Meetings Industry Day. More than 230 GMID events spanning 42 countries were held on this international day of advocacy.
Research from Oxford Economics affirms that face-to-face meetings across 180 countries contributed $1.5 trillion of GDP in 2017. The research also shows that meetings support 25.9 million jobs worldwide.
I had a great time at the Bay Area GMID networking event, catching up with old friends and making some new ones. Here is a quick recap from #GMIDSF and… more
Apr 05, 2019
London-based event lead capture startup Akkroo has been scooped up by Phoenix-based demand orchestration company Integrate for $34 million.
Akkroo’s digital lead collection solution, which allows sales teams to expediently capture and process leads in real time using the Akkroo iOS and Android app, will soon be “integrated” into Integrate’s customer offerings with the goal of bolstering its demand orchestration capabilities, according to company officials.
“Revenue acceleration happens when you unify the top of the funnel,” said Jeremy Bloom, Integrate founder and CEO. “With this… more
Apr 04, 2019
Implementing sustainable practices isn’t just good for the environment, it’s also good for business, as many convention centers have discovered. According to the 2017 Green Venue Report (the 2018 report has not yet been released), event venues are saving millions of dollars each year thanks to sustainability upgrades through energy, waste or water conservation programs.
Energy tracking for events is also improving, with 88 percent of venues surveyed reporting doing so. Yet technology is constantly changing, and what was good (or good enough) a few years ago is likely behind the times now.… more
Apr 02, 2019
Caesars Entertainment is an acknowledged industry leader in corporate social responsibility (CSR) which encompasses its commitment to employees, suppliers, communities and the environment. This work is done through Caesars' PEOPLE PLANET PLAY framework. In the past six months, the company has received significant news coverage around these initiatives, including:
Being named as a leader by the CDP (formerly the Carbon Disclosure Project) for its efforts in reducing emissions and lowering climate-related risk
Making a global commitment to combat commercial sexual exploitation of children… more
Apr 01, 2019
Global Meetings Industry Day is a day where we can all come together and advocate for the value and power of face-to-face events. Together, we can keep our industry thriving.
More than 200 GMID events and activities are being held around the world this April 4. However, with busy schedules and disparate locations, many event professionals won't be able to attend in person. Therefore, Meeting Professionals International and the Meetings Mean Business Coalition are once again collaborating to present a free, 12-hour livestream from GMID events taking place around the world.
The GMID19 Live… more
Mar 29, 2019
In late February, I had the opportunity to tour a little bit of Japan on the “Meet Japan” trip hosted by Japan National Tourism Organization. In addition to Tokyo Marunouchi, I visited Yokohoma and Matsue. The two cities couldn’t be more different, aside from the fact that both offer subsidies for groups of a certain size bringing international visitors to Japan. Seeing them both helped paint a larger picture of the diversity and unique culture, traditions and venues available within this fascinating country.
Yokohama
A mere 40 minutes by bus, train or car from central Tokyo, and less than… more
Mar 28, 2019
Attending events other than your own can spark innovative thinking, helping you transform or heighten the key elements of your own events. Registration options and processes, education, traffic flow, exhibition layout, entertainment, and food and beverage are just a few of the areas to consider shaking up.
The annual Game Developers Conference is organized by UBM, which in June 2018 combined with Informa PLC to become the largest B2B events organizer in the world. UBM’s portfolio includes trade shows and conferences across industries including fashion, life sciences, biopharma, manufacturing… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more