News

Sep 24, 2020
For more than 20 years, the Black Hat USA conference has brought together attendees from the world of cybersecurity research, development and trends. As with many other live events, this year’s conference — originally scheduled for Aug. 1-6 in Las Vegas — was held virtually for the first time in response to the pandemic. Transferring the content was one thing; translating the usual end-of-conference party was a challenge in itself.  Conference organizers and cybersecurity company Rapid 7, which sponsored the party, wanted to create a similarly immersive experience in a virtual setting. To do… more
Sep 22, 2020
Last week PCMA announced the next steps in its global business events industry recovery plan, Recovery Discovery, at a series of digital broadcasts in Asia Pacific, EMEA and the Americas late last week. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond. "PCMA is making bold moves to help our audiences — from business event strategists to destination marketing organizations to premier venues around the… more
Sep 21, 2020
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned. This decision was made by show officials in close consultation with partners as a result of the unpredictable travel restrictions that continue to be in place across the globe because of COVID-19. “Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world… more
Sep 18, 2020
Event Leadership Institute (ELI) and McVeigh Global Meetings and Events have partnered to launch the Business Owner Mentorship Program, providing coaching and consulting to event professionals who’ve been negatively impacted by the pandemic. “Event business owners, agencies and third-party suppliers went from a banner year in 2019 to a full ground stop of work in March,” said Howard Givner, founder of ELI and a former event agency owner. “Now they’re scrambling for survival and resources to help them chart a path to come out of this crisis.” The new program came out of an ELI-led initiative… more
Sep 17, 2020
MGM Resorts International will complete the reopening of all its properties around the world following pandemic closures when Park MGM and NoMad Las Vegas open their doors on Sept. 30. Of note, the dual-branded property will become The Strip’s first fully smoke-free casino resort. “Opening Park MGM and NoMad represent significant milestones, as they are the last of our properties to welcome back employees and guests alike,” said Bill Hornbuckle, president and CEO of MGM Resorts. “The last six months have presented extraordinary challenges, and I could not be prouder of the MGM Resorts team… more
Sep 15, 2020
The annual TechWatch Awards at this year’s IBTM World, set for Dec.1-3 at Fira Barcelona in Spain, will have a new concept for 2020. Aptly named TechWatch Live, the new format will feature live pitching on-site as well as a new judging panel chair. Designed to showcase the best event technology, TechWatch Live will provide five technology business owners with the opportunity to pitch their product or service to a live audience and judging panel for the chance to become the 2020 TechWatch Live Award Winner. Held on Day 2 of IBTM World, the TechWatch Live Awards enable event tech start-ups to… more
Sep 14, 2020
Valerie Bihet’s more than 20 years of experience in the management, design and production of special events began with stints at Disneyland Paris in her native France and for Club Med, a job that brought her to the United States. Bihet founded her own event agency, Vibe, in Miami in 2004. Since then Vibe has produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia and South America.  Usually producing 80-90 live events a year, Bihet and her team at Vibe have spent much of this year helping clients transition to virtual experiences. Here, Bihet discusses that… more
Sep 11, 2020
During the 2020 CEMA Summit, held virtually in July, Darcy Gabriele, a strategic account executive with Eventcore, gave a fascinating presentation on why it’s not a simple switch to move from in-person to virtual events — on many levels, but specifically when it comes to registration. When framing up your event strategy before opening registration, you first have to know your “why” and be able to articulate why your event exists. “It’s not a good reason to host a virtual event just because your in-person event can no longer happen,” said Gabriele, who previously built an all-virtual… more
Sep 09, 2020
Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman Connects, the upcoming series will feature seven 90-minute live video chat sessions via Zoom. Held on Fridays between 2:00–3:00 p.m. ET, the forward-thinking discussions feature up to 20 event executives, managers and seasoned professionals sharing user experiences, discussing… more
Sep 08, 2020
While live events continue to be overwhelmingly preferred, digital event elements have a role to play going forward, according to data from the ongoing Global Recovery Project conducted by event research company Explori in partnership with UFI. Supported by SISO and comprising responses from more than 9,000 respondents in 30 countries, the findings indicated that both visitors and exhibitors rated live events more highly in almost all aspects. This was especially true when it comes to networking, with 77 percent of exhibitors and 83 percent of visitors stating that face-to-face events were… more