News

Aug 14, 2020
If you missed Week 1, start here to learn why event marketers need a personal brand in the first place.   Last week, we learned that a personal brand is not something you create; it’s something you already have—and it’s up to you to control the message. In the second week of our four-part series on personal branding, Corporate Event News talked with Jessica Zweig, a personal branding expert and CEO and founder of SimplyBe agency in Chicago, on how to build your brand foundation: i.e., how to define and cultivate the vision, mission and message behind your personal brand. Zweig, who founded… more
Aug 12, 2020
Thanks to a new partnership with Interprefy, the remote simultaneous interpretation technology and services platform based in Zurich, Singapore-based events technology provider GlobalSign.in will help companies to widen their global audiences for digital events. This collaboration will allow event organizers planning events, webinars, conferences and meetings on GlobalSign.in's new GEVME Live digital events platform to host those gatherings in multiple languages using the Interprefy platform.  “When launching GEVME Live, we did not simply want to bring physical events into the digital space… more
Aug 11, 2020
IBTM Americas this week announced details of a virtual summit that will take place Aug. 25-26. The interactive digital experience will be hosted on the Go To Webcast platform and will bring together 16 speakers to share topical insights and learnings that will provide tangible benefits for attendees, all under the theme of “humanizing the change." The complimentary virtual summit will be run in both Spanish and English to allow for the global reach of the IBTM Americas audience, and will cover subject matters including event finance, sustainable events, event planning, innovation and… more
Aug 10, 2020
As meeting and event professionals continue to grapple with the impact the pandemic has had on the industry, the Event Leadership Institute has developed a new online certificate course in partnership with MPI to provide planners with strategies, tactics and resources to move forward with modified in-person events and meetings. The first six-week Pandemic Meeting & Event Design Certificate course begins Sept. 1 and is eligible for 20 CMP hours. Curriculum is jointly designed by ELI’s and MPI’s education experts, experienced event and meeting practitioners and industry-leading instructors… more
Aug 07, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, Corporate Event News will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still… more
Aug 04, 2020
The State of the Industry Town Hall at last week’s CEMA Digital Summit 2020 focused on the future of digital events. Following the 75-minute session, a consensus emerged that while everyone misses live events, digital platforms have opened up exciting new avenues for communicating with customers. Kavin Schieferdecker, senior vice president of sales and services for Philadelphia CVB, moderated the event, which included presenters Angela (Angie) Smith, head of events and field marketing for Atlassian; Ben Nazario, division president for MC-2; and Sherrif Karamat, PCMA president and CEO. More… more
Aug 04, 2020
A new weekly peer-to-peer roundtable series for event professionals launches this week. Hosted by mdg, a Freeman Company, the “Leading Through Disruption” program focuses on helping event professionals manage change and gain the insights and connections needed to navigate the pandemic.  Each hour-long session, scheduled to run for six weeks starting Aug. 5, will have a theme introduced by thought leaders who then facilitate the discussion. “We have leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated… more
Aug 03, 2020
Taking the lessons learned in helping client organizations transition in-person events to virtual or hybrid experiences, association management and services company SmithBucklin has created a fee-based service designed to aid other groups — including those in the corporate world — going through the same process.  “It’s not about taking an in-person event and placing it on a digital platform,” said Carol McGury, executive vice president of event and education services for SmithBucklin. “It’s about building a new experience that achieves the business outcomes.” As part of the new SmithBucklin… more
Jul 31, 2020
Corporate Event Marketing Association held its first online conference, CEMA Summit 2020, July 27-28. With more than 500 event marketing leaders in attendance, the event marked the highest attendance in its 30-year history—in part due to the fact that the conference was open to non-members this year for the first time. Nearly half the attendees were first-timers, including more than 100 non-members. Since the original in-person CEMA Summit was slated to be held in Nashville, the virtual version featured various Nashville-inspired experiences. This included a live singer-songwriter experience… more
Jul 29, 2020
Virtual Events Institute has debuted a global platform designed to bring the virtual and hybrid events community together to share best practices, educate, discuss, inspire and do business. The pandemic has rapidly accelerated the events industries’ adoption of digital events. Virtual events and experiences now play a crucial role in global marketing and event strategies, complementing live experiences and creating opportunities to get closer to customers, gain real-time market insight and widen global reach. Online events are currently at the heart of community building, so the need to… more