May 21, 2019
Is face-to-face marketing still relevant, and are there plans to use it moving forward? What is the image of the business-to-business exhibition channel today? A new report from the Center for Exhibition Industry Research aims to answer those questions — and more — from the perspective of marketing leaders. The first in the new “Head of Marketing Insights” series, “Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the B2B Exhibition Channel to Support Needs” examines the perception of B2B exhibitions as a marketing channel. The report draws from survey… more
May 16, 2019
Hard on the heels of Uber’s vouchers offering launch, Hilton has announced a new travel and hospitality partnership with rideshare provider Lyft. Now, Hilton Honors members will be able to earn points for riding with Lyft within the United States and Canada. This partnership may make Hilton even more attractive for planners looking to keep their attendees within the host hotel or room block. Hotel brand loyalty is a powerful tool, as meeting attendees will often choose where to stay based on loyalty status and points earned. “What makes this partnership unique and different is the… more
May 10, 2019
The new “State of Inclusion in Meetings & Events” research report from Meeting Professionals International shows that improvement is needed across all facets of event planning. The report discusses how event professionals plan for inclusivity and diversity, highlights knowledge gaps and offers best practices for planners to create inclusive experiences. Driven by MPI’s inclusion initiative, which involves offering education and tools to make meeting experiences more welcoming, the association partnered with New York University’s Jonathan M. Tisch School of Hospitality to conduct a… more
May 06, 2019
As publicly funded destination marketing organizations across the country face increased scrutiny over budgets and spending issues, some agencies are finding themselves under the microscope of state and local legislators questioning their ROI and very reason for existing. Case in point: Visit Florida, which faced what appeared to be its imminent demise in the state legislature before receiving a nine-month reprieve earlier this week. The state’s tourism marketing agency will receive a $50 million budget through June 30 at the request of Governor Ron DeSantis, who asked that the agency stay… more
May 02, 2019
Last year was a monumental one for Informa, with the purchase of UBM in January 2018 forming the largest exhibition company in the world. Earlier this week, the London-based company announced another big change: a new brand identity for one of its divisions. Going forward, Informa Exhibitions will be known as Informa Markets. This new identity reflects the company’s ongoing development and expansion, along with its focus on enabling the success of its customers and the specialist markets in which they work, from health and nutrition to construction, pharma, agriculture and more. Informa… more
IBTM China
Apr 17, 2019
IBTM China, which will be held Aug. 28-29 at China National Convention Centre (CNCC) in Beijing, is now accepting applications to its Hosted Buyer program. The program is open to senior event planners who have interest in bringing their meetings, events, conferences or incentives to the China and Asia Pacific region. The 400 chosen hosted buyers will participate in over 9,000 pre-planned meetings (30 apiece) with approximately 380 exhibitors during the two-day long event. These exhibitors represent destinations and industry organizations from around the world, with the majority representing… more
Apr 08, 2019
On Thursday, April 4, meeting professionals around the world came together to celebrate our great industry on Global Meetings Industry Day. More than 230 GMID events spanning 42 countries were held on this international day of advocacy. Research from Oxford Economics affirms that face-to-face meetings across 180 countries contributed $1.5 trillion of GDP in 2017. The research also shows that meetings support 25.9 million jobs worldwide. I had a great time at the Bay Area GMID networking event, catching up with old friends and making some new ones. Here is a quick recap from #GMIDSF and… more
Apr 01, 2019
Global Meetings Industry Day is a day where we can all come together and advocate for the value and power of face-to-face events. Together, we can keep our industry thriving. More than 200 GMID events and activities are being held around the world this April 4. However, with busy schedules and disparate locations, many event professionals won't be able to attend in person. Therefore, Meeting Professionals International and the Meetings Mean Business Coalition are once again collaborating to present a free, 12-hour livestream from GMID events taking place around the world. The GMID19 Live… more
Mar 26, 2019
As any event planner knows, event design takes a lot of work and involves many moving pieces. To help new meeting and event industry professionals learn the ropes, Caesars Entertainment has teamed up with the Event Design Collective GmbH to offer hosted certification in event design programs. Over the next 36 months, training programs will be offered in Las Vegas, Atlantic City and potentially additional destinations. “We are thrilled to collaborate with Event Design Collective so we can help our customers plan and execute world-class meetings and events," said Michael Massari, chief sales… more
Mar 14, 2019
April 4 is Global Meetings Industry Day 2019. Led by the Meetings Mean Business Coalition, GMID brings together event professionals around the world to champion the positive impact meetings and events have for business, communities and individuals. MMBC believes in the power of face-to-face interaction, and that great things happen when people come together — as it states in the mission for both GMID and its Meetings Mean Business campaign, “deals are struck, relationships are forged and ideas are gathered.” Research supports these assumptions. Did you know that meetings held in the United… more