Blogs

Apr 07, 2020
Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the crisis has passed (this article makes a solid case). But before we can optimize this new way of working, we’re going to have to get proficient at one of the biggest work-from-home fundamentals: the virtual meeting. Remote meetings are inherently different from in-person meetings. If you’re not used to running them, you’re going to make tons of mistakes, and those mistakes can have major ramifications in terms of how… more
Mar 30, 2020
With the recent influx of events moving to an online format, especially conferences, I wanted to share some tips on how to best manage your online event. Just like an in-person event, there should be great consideration given to the flow of the event and how the experience will be for your attendees. Here are some of my tips for producing a great online event. Have your own tips to share? Please drop them in the comments! Roles for the event - moving an event online may seem easy, but you still need lots of hands to ensure the event goes smoothly...probably more than you may think. Consider… more
Mar 24, 2020
Sometimes the unexpected happens and event planners have to decide to downsize or cancel their events. But before you cancel, consider an alternative. We believe in the power of meetings. They’re where people bring together ideas and insights to inspire others. Here’s a quick list of how you can turn a live event into an online meeting of minds using tools you might already have on hand. 1. Take Your Sessions Online Use a webinar tool to set up virtual sessions in place of your meeting rooms. Have attendees log into the same session they would’ve attended on-site and watch the session in… more
Mar 19, 2020
Hosting and exhibiting at events is a vital part of the marketing stack. It is also a big investment both in direct costs and staff time. If you don’t have visibility into the business impact your events deliver, it’s easy to err on either side of doing too many and getting questionable value or cutting back at the expense of potential client and revenue growth. The ability to show the value of events allows your team and the company to spend marketing dollars where it makes the most sense. Today event marketers have the data, tools and expertise to demonstrate how events contribute to… more
Mar 11, 2020
We at Haute Dokimazo tout ourselves as a human-to-human company. RSA's most recent conference theme was "The Human Element." Our entire industry is based on face-to-face, person-to-person, and human-to-human. But what happens if you Google any of those terms right now? Yep. This. The human-to-human transmission of a coronavirus that is sweeping the globe has obliterated months — sometimes years — of event work in an instant. Huge conferences cancelled. Small hospitality events postponed. Business travel restricted. Sponsors backing out of agreements. We can argue (and are arguing) all day… more
Mar 03, 2020
In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator. In fact, 80 percent of marketers believe live events are critical to their company’s success. For that reason alone, events should be a meaningful part of your overall B2B marketing strategy. But how do you make sure your events are a success? Read on to discover some essential tips for marketing your events to maximize attendance. 1. Find and Attract Your Audience with Inbound and Marketing Automation You can harness the power of inbound marketing to attract the right… more
Feb 24, 2020
What’s your game? Whether it’s business or sports - everyone is trying to attract and engage fans; those die-hard, paint your face, play the fight song at your wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did? Just like in sports, successful businesses are continuously cultivating their fan base: clients, employees, strategic partners and other high value stakeholders often through events. I’ve spent decades shepherding people through the fan sales cycle from creating… more
Feb 17, 2020
What’s worse than your swag being abandoned on a booth counter is your swag being thrown in the garbage on its way off the trade show floor. Not only is this a waste of your planning efforts and marketing dollars, but it’s also really bad for the environment. Think about all of those wasted foam squishy balls, plastic pens, paper pamphlets and post-it note pads waiting to be shipped off to a landfill. If we’re going to work on reducing, reusing and recycling in every other facet of life and business operations, we should also work on reducing waste at events, too. There are thousands of… more
Feb 10, 2020
Event planners want to make a lasting impression on their attendees, causing them to reflect positively on their event with the hope that attendees will return year after year. But what if your event caused attendees to not only remember how well your event was run, but also the positive impact it made on the environment? As the state of the earth continues to be a concern, making your event eco-friendly will not only show your attendees you care about the environment, it can also save you money! Here are some things to consider as you look to make your event greener: Lighting – Work with… more
Feb 04, 2020
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will help draw in attendees to your exhibit. However, it’s essential to keep these expenses under control. Here’s a summary of 10 ways to do just that.  1. Map Out All Your Costs  According to EXHIBITOR Magazine, the average trade show budget breaks down in five broad categories. For example, if your budget is $45,000, you can expect to pay the following percentage for dollars for each: Booth Space and Contents (51% - $22,950) Personnel, Travel,… more