News
Apr 19, 2018
Editor's Note: Earth Day is April 22. To help illustrate how event planners can help move the industry towards a more sustainable future, we are sharing this inspiring TSNN interview with Kimberly Smith, director of conferences and events at the Association for the Advancement of Sustainability in Higher Education (AASHE).
When Kimberly Smith began as director of conferences and events at the Association for the Advancement of Sustainability in Higher Education (AASHE), she already thought she was doing her part to be environmentally conscious, both in her career and personal life. Two years… more
Apr 18, 2018
When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important Tweet.”
Alex Plaxen, MTA, president and founder of Little Bird Told Media, initially asked three questions of the event professionals in the room:
“Do you have a crisis communications plan in place?”
“Who executes your plan?”
“What are your vulnerabilities?”
You are responsible for the safety and well-being of your attendees. In the event of an emergency, people… more
Apr 17, 2018
If you’re an event professional, chances are high that you are also a frequent flier. Delta Airlines has just launched a new biometrics program for Delta Sky Club members: Sky Club members who also have CLEAR® can now use their fingerprints to enter all 50 U.S. Delta Sky Club locations.
The experience is made possible through Delta’s new biometrics program – Delta Biometrics Powered by CLEAR – which is free for Delta Sky Club members who are U.S. citizens or permanent residents. This new program has the potential to streamline check-in for millions of Sky Club visits each year.
“From… more
Apr 16, 2018
On Thursday, April 12, meeting professionals around the world came together to celebrate our great industry. I was lucky enough to be in Las Vegas – the meetings capital of the world – for a media tour centered around Global Meetings Industry Day (GMID).
Some key facts about meetings and Las Vegas:
Las Vegas offers more than 11 million square feet of convention space
In 2017, nearly 6.7 million people attended conventions in Las Vegas
Las Vegas hosts close to 22,000 meetings annually
Las Vegas is home to 3 of the top 10 largest convention centers in North America
Las Vegas has been the… more
Apr 13, 2018
Hilton Des Moines Downtown opened its doors for guests on March 21, with a public ribbon-cutting and a grand opening event.
Located just five miles from Des Moines International Airport, Hilton Des Moines Downtown is connected to the Iowa Events Center via the Des Moines Skywalk. It is the first convention hotel to open in Des Moines in more than ten years.
“We are immensely proud to bring this much anticipated facility to the Des Moines community,” said Mike Tousley, executive vice president and general manager of The Weitz Company, which developed, designed and built the property.
The… more
Apr 11, 2018
“Content is king!” The saying has become cliche because content marketing, still a relatively young marketing concept, has quickly become the go-to strategy of marketers in many industries. According to Forrester, U.S. marketers spent more than $10 billion on content marketing in 2016. Additionally, reports from Content Marketing Institute state that marketers increased their budgets in 2017 and plan to again throughout 2018. Beyond dollars, when used strategically, content marketing helps organizations get results.
Dax Callner, chief strategy officer at GES Events, said that content… more
Apr 10, 2018
One of the keys to event success is understanding your attendees. Who are they, why are they registering for your event, and what do they hope to take away when the event is over? Knowing the answers to these questions will help you design an event that will exceed your attendees’ expectations.
For corporate events, it’s common to design content around your attendee personas or audience segment, but have you thought about your attendee profiles when designing the event experience?
The American Express Meetings and Events 2018 Global Meetings and Events Forecast includes a section titled “… more
Apr 09, 2018
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events. Our ongoing Event Expert Profile series shines a spotlight on some of the many talented corporate event professionals who make this industry thrive.
While we usually focus on planners who are employed directly by a corporation, this month I chose a different tactic. There are a large number of companies that choose to outsource some or all of their meetings and events programs, and some great independent planners and meeting management organizations whose staff act… more
Apr 05, 2018
The Hard Rock Hotel Daytona Beach is the destination’s newest beachfront hotel, and the fourth Hard Rock Hotel in Florida. Located just over a mile from the iconic Daytona Beach Pier and the Ocean Center meeting, convention and event complex, the 200-room property offers 20,000 sq. ft. of indoor and outdoor meeting space.
“The new music-inspired Hard Rock Hotel Daytona Beach is introducing the global brand’s iconic vibe and energetic beat to meetings and events along this wide stretch of world-famous Atlantic shoreline," said Kathy Masterson, director of sales, Hard Rock Hotel Daytona Beach… more
Apr 04, 2018
Glisser, producer of the Glisser presentation software, integrated audience response system and event analytics platform, has launched Glisser LIVE, a new online tool that allows event planners to promote and host hybrid and virtual events.
Hybrid events extend marketing and community reach beyond face-to-face interactions. Glisser LIVE delivers the ability for event planners to connect a virtual audience to a physical event. The new offering combines the company’s existing slide-sharing and audience response app with a live video feed and brandable web platform to engage remote attendees.… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more