News

Nov 20, 2017
Music is known to bring people together. Studies, including this one, have shown that music increases feelings of inclusion, connectivity, positive affect and also increases endorphin release – adding to those overall positive feelings. Furthermore, the study finds that singing together fosters social closeness, even in large group contexts where participants are strangers to each other. Incorporating music into corporate events is a great way to bring your audience together. Most event organizers play music to get attendees pumped up for a keynote or keep them awake in the afternoon. But… more
Nov 20, 2017
Event Technology collective Event Tech Tribe have unveiled the newest addition to their family of technology solutions for event planners, EventOPS, a platform that allows event organizers to plan and manage their operations and logistics from an intuitive, user-friendly dashboard, on any device. EventOPS unveiled its partnership with the Tribe last month at IMEX America, held Oct. 10-12 in Las Vegas. “We’re thrilled to welcome EventOPS to the Tribe,” said Event Tech Tribe COO Marie-Claire Andrews. She continued, “They embody the best-in-craft philosophy and have a fantastic product that,… more
Nov 17, 2017
Corporate event professionals are always looking for new ways to provide attendees with memorable event experiences. We all know how stressful meetings can be and how much people appreciate a break from the crowds. Two frequent problems at events are never having enough rooms for everyone who wants to book a meeting, and even if attendees have a free hour, rarely is there any place for them to comfortably relax and recharge. It’s common to see conference photos of packed areas, with people camped out with their laptops in hallways and on the floor inside the meeting rooms. While this… more
Nov 15, 2017
Innovation. Inspiration. Diversity. Inclusion. Equality. Giving Back. Those were some of the pervasive themes at Dreamforce, Salesforce’s annual user conference, held Nov. 6-9 at the Moscone Center in San Francisco. Now in its 15th year, Dreamforce has grown to become the largest software conference in the world, with more than 120,000 registered attendees from around the globe. This year’s conference agenda featured 2,700+ sessions designed for a wide range of roles and industries, including sales, marketing, customer service, financial, retail and healthcare. Fifteen million people watched… more
Nov 14, 2017
From building houses through Habitat for Humanity and helping homeless pets at a local animal shelter, to helping victims of natural disasters and building bikes for underprivileged children, volunteer projects are becoming increasingly popular at meetings and conferences as companies look for ways to give back to their host communities. “(CSR teambuilding events are) a great way for people to get to know each other on a more personal level, have a little bit of fun, learn about each other and their personalities, and in a different setting rather than in an office or meeting room,”… more
Nov 13, 2017
Everyone who has attended an event understands that their schedule will be packed with activities. The days leading up to the event are equally busy, leaving little time to plan ahead for social activities or really get to know much about the destination.   Houston First Corporation (HFC) is trying to solve that problem for visitors to the city of Houston, Texas - with a mobile application.  In 2014, HFC joined forces with The Greater Houston Convention and Visitors Bureau to represent the city under the brand Visit Houston. The new “Visit Houston AR” app is an augmented reality browser that… more
Nov 09, 2017
On Oct. 27, the new AC Hotel Cincinnati at The Banks opened its doors. Located in The Banks riverfront development, the new hotel features 171 sleeping rooms and suites, many with balconies overlooking the Ohio River and Smale Riverfront Park. The property offers three distinct meeting spaces, including two audiovisual-equipped media salons and an 888 square foot meeting room, which is ideal for small corporate meetings, training sessions or presentations. The hotel’s Upper Deck rooftop bar can also be used for receptions. The Cincinnati USA Convention & Visitors Bureau is excited about… more
Nov 08, 2017
Corporate Event News, an online hub for industry news, insights and original content serving corporate meeting and event planners and marketers, and CEMA (Corporate Event Marketing Association), the premier community for event marketing professionals, association peers and partners, today announced a partnership to develop and share additional content for the corporate marketing professional community.  “The Corporate Event Marketing Association (CEMA) is excited to partner with Corporate Event News to promote excellence and collaboration amongst event marketing professionals,” said… more
Nov 07, 2017
The larger the organization and revenue stream, the more likely it is that the procurement or purchasing group will be involved with event spending. Large corporations typically have policies in place designed to help them save money and minimize both financial and legal risk. Any event with a budget greater than a certain threshold will trigger additional levels of purchasing request review and approval. Event and procurement teams often have opposite styles and mindsets. Procurement is traditionally commodity-driven, while events and marketing are all about services, which are often more… more
Nov 06, 2017
“Maximizing Attendance” is a new meetings industry collaborative research effort that builds on the Decision to Attend Study, analyzing event attendee behavior and the factors that influence their choices of meetings, events and exhibitions. The initiative is led by six industry-leading organizations: The EXPERIENCE Institute (TEI), the Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), Meetings Professionals International (MPI), the American Society of Association Executives (ASAE) and Destinations International. The vision of… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more