Visit Orlando Launches 'Unbelievably Real' Campaign Targeting Meetings and Conventions

November 10, 2022

Visit Orlando and Orlando Economic Partnership, the economic and community development organization for the region, have teamed up to create a campaign targeting the meetings and conventions market. 

“With Visit Orlando and Orlando Economic Partnership collaborating, we can connect with all our target audiences through a consistent brand message,” said Casandra Matej, president and CEO of Visit Orlando. “'Unbelievably Real' combines what is both fantastical and authentic about our unique destination to tell a holistic story to leisure visitors. meeting planners and site selectors.”

The campaign is one of several meetings-focused initiatives in Orlando, which include a tech-infused planning service, an elevated healthy meeting program, transportation advancements and the promotion of award-winning dining.

Visit Orlando has also further enhanced its live virtual site inspection platform. Orlando Virtual Tours offers meeting planners the opportunity to seamlessly travel to more than 1,100 locations throughout the city. Authentic location imagery provides a real-world view of world-class resort hotels, unique meeting spaces, exclusive off-site venues and theme parks. Planners also have the option to explore on their own, guided by aerial perspectives, or schedule a live virtual inspection with a Visit Orlando destination expert. 

Additionally, Visit Orlando and Orlando Health, a not-for-profit healthcare organization that serves the southeastern U.S., have joined forces to create a unique partnership. The new alliance designates Orlando Health as the official health and wellness partner of Visit Orlando and offers health-related benefits for visitors, including meeting and convention attendees.


The partnership provides event planners with customizable health solutions for their attendees through an Orlando Health Virtual Care Center, which will open later this year at the Orange County Convention Center. Located in the west concourse on the first floor near the Visit Orlando Welcome Center, medical providers will be available via virtual visit 24 hours a day. During major conventions, the clinic will be staffed by Orlando Health clinicians. Additionally, a newly established concierge telephone number (321-265-4200) is accessible for visitor-specific wellness tips and individualized health resources. The line was created to help connect visitors who may need access to local medical resources such as emergency care, urgent care or access to a virtual visit while they are in Orlando.

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