Visit California

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Nov 19, 2021
The Golden State’s official marketing organization was popping plenty of Mumm Napa cuvee at IMEX America 2021 in Las Vegas earlier in November, as it officially unveiled a $4.5 million initiative to invest and market in the professional meetings and events space for the first time in its history. “We're here today to celebrate that California has reopened and is ready for business, and we really feel like 2022 is going to be a monumental year for the state, said Caroline Beteta, president and CEO of Visit California, before revealing the state’s new “Meet What’s Possible” campaign, which… more