Cvent Launches Innovative Marketing and Video Hub Cvent Events+

August 10, 2023

Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.

"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer Patrick Smith. “Events+ acts as a digital extension of an organization’s event program, where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events.”

Announced at the recent Cvent CONNECT in Las Vegas, Events+ enables year-round engagement with event audiences and empowers users to extend the life of their events, maximize attendance for their event and webinar programs, and capitalize on the power of video to facilitate a more effective marketing strategy.

The new offering is built to leverage existing event content in a fully branded, on-demand video library and works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar. Additionally, its robust cross-promotion tools help increase visibility, registrations and attendance across an entire event program, and it also includes an innovative feature allowing logged in guests to see who from their prior event connections are planning to attend upcoming events.

Events+ addresses many of the top event planner and marketer pain points by:

  • Increasing awareness for upcoming events and webinars. Most organizations host multiple events and webinars but struggle to establish an effective cross-promotion strategy to maximize attendance at these events. The event calendar within Events+ displays and promotes upcoming events, allowing Events+ visitors to explore details of each event and easily register. This continuous interaction establishes anticipation for upcoming events, increases general interest in the community, and ultimately leads to higher attendance and brand engagement.
  • Driving attendee engagement in between marquee experiences. Events+ offers a dynamic way to capture the essence and key moments of your gatherings, allowing attendees to relive the best experiences on-demand. Events+ also serves as a valuable resource for those who couldn't attend in-person, providing them with a unique opportunity to experience event highlights and gain insights through educational session content, which expands your event's reach and overall impact.
  • Enhancing use of event video content and session recordings post-event. With many organizations hosting a mix of in-person, virtual, and hybrid events and webinars, marketers and planners have access to more event video content than ever before. Events+ offers an easy way to edit, curate, repurpose and promote that content beyond event dates to drive further engagement and attendee interest.
  • Mitigating complex, costly, or ineffective online video hosting platforms. Common online video hosting platforms can be cost prohibitive, don’t provide content discovery options and often include distracting advertising, making for a sub-par viewing experience. Events+ offers a fully branded online video hosting service, giving the power back to event planners and marketers.

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