Bizzabo Introduces New Generation of Event Badges With Wearable Tech; Launches Stand-Alone Klik Option

July 20, 2023

Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge, and Klik à la Carte, a new individual option for non-Bizzabo customers.

We’re excited about The Edge because it’s the sleekest SmartBadge yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and networking opportunities as the original SmartBadge, but its design offers more room for branding on the front and back of the badge. The Edge is also made of durable, recyclable and sustainable ABS plastic, making the solution even more sustainable and environmentally friendly.” 

Building upon the success of its original SmartBadge, The Edge is a new lightweight, versatile badge with built-in wearable technology on the back of the badge and a small pill-shaped cutout on the front that glows with every interaction. The original SmartBadge featured a sleeve design with wearable tech on the front of the badge.

The design gives event organizers more space for unique branding on the front and back of the badge and makes it easier to refurbish the wearable tech, improving overall sustainability.

“The Edge is a true next-generation SmartBadge — one we built based on feedback from our customers and their event-goers,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo. “Customization and flexibility are key, and The Edge delivers that while continuing to improve the attendee experience and capturing rich, real-time behavioral insights.”

Meanwhile, Bizzabo’s new Klik à la Carte offering expands Klik Experiential’s wearable technology compatibility to any registration system, introducing new interoperability to its Kilk SmartBadges, the Klik Exhibitor App and the Klik Analytics Dashboard. The new feature enables any event organizer to incorporate them into their in-person conferences.

Bizzabo’s Klik Experiential is designed to deliver a next-level, data-rich experience for attendees, sponsors and organizers alike. Tens of thousands of event attendees worldwide have worn Klik SmartBadges since their launch in 2022. Klik has powered nearly 1 million contact exchanges and facilitated 65,000 digital content downloads at events.

“Now more than ever, our mandate is to empower our customers to design better, more intentional in-person event experiences that foster community and drive business outcomes,” Alroy said. “This is why we’re launching Klik à la Carte — to make this cutting-edge technology more accessible to event organizers and agencies alike.”

Klik à la Carte can be purchased separately or as part of Bizzabo’s Event Experience OS. It can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.

For more information about how Klik delivers real-time behavioral data and instant lead capture, click here.


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