News
Oct 09, 2017
For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.
If you have been struggling with putting your… more
Oct 06, 2017
Live event marketing and engagement platform DoubleDutch acquired event registration provider EventGrid on Sept. 28. The event tech company will create an integrated solution that will provide an end-to-end event marketing system for event planners and marketers.
The inclusion of EventGrid technology will allow DoubleDutch to offer customers pre-event services including registration, ticketing and event website generation. One of the company’s goals for the capabilities expansion is to enable planners to become more data-driven, leveraging the platform first to target specific audiences for… more
Oct 04, 2017
Marriott International just opened its first-ever luxury dual-branded hotel in downtown Denver, bringing two lauded European-inspired brands to the city: Le Méridien and AC Hotels by Marriott. The new development, owned and managed by White Lodging Services Corporation, is designed to deliver two distinct experiences under a single roof.
Le Méridien Denver Downtown offers a clean mid-century modern design and features the brand’s signature Le Méridien Hub lobby, which acts as a social gathering place serving coffee during the day and cocktails at The Lobbyist bar in the evening.
The hotel… more
Oct 03, 2017
Corporate events range in formats, styles, locations and objectives, but they all have one thing in common—they need to maximize the people participating in order to advance the brand’s goals. Two corporate event planners—Stephanie Heishman, principal at Freya and Christy Lamagna, founder and master strategist at Strategic Meetings & Events—share insights about how they make their marketing plans works.
Both planners agree that successful marketing campaigns start with a creating comprehensive communication strategy in advance. Communicating on the fly or relying on word of mouth from… more
Oct 02, 2017
Sourcing viable destinations and suppliers for your corporate meetings can be a challenge. It’s time-consuming and difficult to know whether you’re selecting the right venues and getting the best deals. That’s where convention and visitors’ bureaus (CVBs) and destination management organizations (DMOs) come in.
A recent research study conducted by Destination Analysts, in conjunction with Destinations International (formally DMAI) and Miles Partnership, surveyed 569 planners, nearly half of whom are in the corporate sector. A mere 34.4 percent of corporate planners surveyed indicated that… more
Oct 02, 2017
In the wake of the mass shooting last night on the site of the Route 91 Harvest country music festival outside the Mandalay Bay Resort & Casino, several shows scheduled in Las Vegas in the coming week have released statements.
Global Gaming Expo (G2E), which is set to open Oct. 3-5 at the Sands Expo & Convention Center, attracts more than 450 exhibitors and 26,000 attendees.
American Gaming Association President and CEO Geoff Freeman released the following statement:
"The American Gaming Association and our Global Gaming Expo (G2E) partner, Reed Exhibitions, are closely… more
Sep 29, 2017
Enclave, a groundbreaking three-story 75,000-square-foot multi-purpose special events venue in Las Vegas, Nevada, is now complete with the opening of its 5,000-square-foot Vivace Rooftop Deck.
Debuting this month, Vivace offers a striking setting with panoramic views of the Las Vegas Strip and surrounding mountains. The new space has its own full-service prep area and can host events for up to 350 guests.
The rooftop deck tops off 22 rooms, which range in size from 147 square feet to 9,000 square feet. Meeting space includes traditional conference rooms plus large spaces for product… more
Sep 28, 2017
Show organizers will have an opportunity to find even more answers to their questions about sustainability and corporate social responsibility (CSR) at this year’s IMEX America.
The annual exhibition for incentive travel, meetings and events industry is set for Oct. 10-12 at the Sands Expo and Convention Center at The Venetian | The Palazzo in Las Vegas.
From environmental best practices and making a business for green to pairing the right CSR activity with an event and eliminating waste at meetings, new CSR and environmentally focused learning sessions will grace the show’s Sustainability… more
Sep 26, 2017
Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events.
The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool.
The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and can be added on to… more
Sep 25, 2017
Corporate event professionals are often viewed as the people behind the scenes who are good at operations, but not taken into consideration where strategy is concerned. There usually is another marketing or sales group making the decisions on which events to host or participate in and what the strategy should be – then the program is handed off to the event manager to execute.
Event professionals can add a huge amount of value to programs by understanding the business goals and structuring events to measurably achieve those goals. But in order to be brought into the strategic discussions,… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more