XTI-360 Aims to Shield Events from Germs and Viruses
Jan 11, 2021
 Imagine an event in which attendees are not skittish to touch a surface. While many never gave such a simple movement a second thought before, it will be a point of interest in a post-COVID world. But a new technology, XTI-360, could put the fear factor back in Pandora’s box. Through nano-coating, seeping into the pores of surfaces, the product kills germs essentially on contact. The company pledges that any product sprayed is safe for up to one year. “The general idea of this is to substitute technology with human behavior,” explained Joel Hartstone, CEO and chairman of XTI-360. “This… more
Casandra Matej Named President and CEO of Visit Orlando
Jan 05, 2021
Casandra Matej has been tapped as the next president and chief executive officer of Visit Orlando, effective Feb. 1. She assumes the same position she most recently held with Visit San Antonio. Matej is credited for rethinking the structure of the San Antonio CVB that she served nearly a decade, first as executive director and then as president and CEO. During her tenure, Alamo City achieved record highs in convention sales and marketing programs. She also developed one of the largest tourism ambassador programs in the country—with over 2,000 CTAs brought aboard to ensure memorable visitor… more
Meeting Mean Business Launches Meet Safe Platform
Dec 29, 2020
One of the biggest challenges facing event planners as the world reopens are the inconsistencies between states regarding health and safety guidelines. The difference between say Florida and California are worlds apart. Trying to keep it all straight adds to the already stressful job of putting on meetings, conferences and trade shows. Meetings Mean Business, the industry-wide coalition focused on advocacy, is trying to simplify the learning curve. Its new Meet Safe platform is a portal for event organizers to share recent experiences. A re-opening tracker is another valuable information… more
Convention Centers Add Broadcasting Studios to Accommodate Hybrid Events
Dec 23, 2020
Convention centers across the country are making way for hybrid meetings and events. Renowned facilities looking ahead to 2021 and beyond have repurposed spaces to become virtual studios, complete with state-of-the-art AV equipment for digital and in-person presentations. “While hybrid meetings are not new in our industry, the demand for them has increased dramatically due to this pandemic, forcing meeting and event planners to make adjustments to their events to continue to address the needs of their members and attendees who will not be ready to travel anytime soon,” said Tim Muldoon,… more
8 Ways Corporate Meetings Are Adapting to COVID
Dec 22, 2020
Shy Coleman, Sales Executive for W Scottsdale, is accustomed to relatively short turnarounds, from groups booking to use the Arizona property to the actual event. Three months lead-time is typical normally. But the world remains in the “new abnormal” now, particularly in the corporate events industry. Months have turned into weeks, if not days, as corporations wait until as close to a gathering as possible to reserve rooms and event space—to limit the chances of cancelling over a new spike in coronavirus cases. “It's been a whirlwind of a year,” Coleman said. “I guess that’s the… more
Exhibitpro Launches Curated Corporate Gift Boxes Supporting Local Businesses
Dec 21, 2020
All of us could use some reasons to smile these days. Exhibitpro, a New Albany, Ohio-based creative experience company, has come up with a clever way to turn frowns upside down while supporting small businesses in its local community.  The company recently unveiled its “Keep Your City Smiling” boxes featuring curated products from Columbus-area small businesses that have been hurting from lack of traffic, sales and revenue since the onset of COVID-19 and its economic fallout.  The creative brainchild of Snapbar CEO and Co-founder Sam Eitzen, the “Keep Your City Smiling” initiative was… more
Virtual & Hybrid Event Platform, Swapcard, Opens Registration for Evolve 2.0
Dec 17, 2020
Swapcard, an AI-powered engagement and matchmaking platform for events, announced the launch of their second in-house 3-day virtual event and show, Evolve 2.0, which will be held from February 23-25, 2021. To attend, please register HERE. Following the success of their first virtual event back in May 2020, Evolve: The Virtual Event for Planners, which built a community of more than 4,000 event professionals, Swapcard made the move towards a 365 platform with the Evolve Community Series. The team has continued to release new content monthly and the community has continued to grow and… more
IBTM World Virtual Sends MICE Industry Toward a Positive 2021
Dec 14, 2020
If the goal of the IBTM World Virtual 2020 was to provide momentum going into next year, it’s mission was accomplished. About 8,300 event professionals convened online to hold nearly 13,000 business meetings during the three-day event. Thirty percent of hosted buyers were new to IBTM’s slate of events. Most impressively, early indications are that the experience was seamless despite challenges of uniting attendees from across the globe in different time zones. “The platform offered during IBTM World Virtual was excellent: easy to use, and the idea of sending the business card was a plus,”… more
Spruce Up Virtual Holiday Parties With Festive Teambuilding Games
Dec 10, 2020
'Tis the season for holiday work parties! In line with most of 2020, the festivities are going to look and feel quite a bit different. Why not one last Zoom call to ring out the year? The challenge facing event planners is overcoming the most complicated aspect of virtual events—creating engaging teambuilding activities—so the party feels…well, like a party. After all, the ROI on a virtual gala is quite a bit different than an in-person event. Networking and teambuilding are items 1) and 1a) on the agenda. The goal is to have fun and escape, albeit momentarily, the joys of working with… more
Dec 09, 2020
The Corporate Event Marketing Association, the premier community for event marketers, has been acquired by PCMA as a new, wholly-owned division. The deal between the two organizations was signed after CEMA members voted overwhelmingly in favor of the acquisition. According to PCMA officials, the move will propel both organizations into an exciting new chapter as businesses and organizations adjust to the evolving role of business events in an omnichannel world. “CEMA has been a leader in the event marketing space for more than three decades,” said Sherrif Karamat, PCMA president and CEO. “… more