After retiring from Freeman in August 2023, Lisa Van Rosendale is currently consulting with a few of her favorite brands, including Veeva Systems and Freeman. She has worked in the exhibit and experiential design and agency side of the business since 1988, including 15 years at George P. Johnson and five years at Immersa Marketing, before it was acquired by Freeman in 2013. She is a founding member of Chief. Connect with her on LinkedIn.