IACC Meeting Room of the Future Report Shows Industry Trends from Venue Perspective

June 1, 2018

Have you been focused on creating better attendee experiences and changing the physical design of your events to do so? If so, you aren’t alone: those are two of the main issues venue operators and agencies reported that they have been facing this year, according to the June 2018 IACC Meeting Room of the Future report.

While return on investment (ROI), education and networking are still top-of-mind, attendee engagement, satisfaction and personal development are becoming more and more important. From customizing menus to ensure dietary needs are managed to personalization of experiences, planners and venues alike are moving towards a more customer-centric model for events.

This year’s report highlights several key findings:

  • Keeping up with the latest technology is increasingly important
  • Fixed seating is giving way to flexible meeting room furniture which can be changed throughout the meeting
  • As mobile device usage grows, a much larger investment in higher quality internet infrastructure is being made to meet increased bandwidth needs
  • Attendee health and wellness needs continue to be a focus along with solutions to address them

While the report is based on data from global venue operators and suppliers, the information will also resonate with corporate planners, as the planner requirements are what drive the industry towards change. Partnering with the right suppliers and venues is key to the overall success of any corporate event.

To download your copy of the report, go HERE.

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