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Contact the Corporate Event News Team:

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Meet the Corporate Event News Team:

rachel-winberly

Rachel Wimberly
President
Tarsus Media

john

John Mikstay
VP of Sales and Business Development

​​jmikstay@corporateeventnews.com

917-696-0589

 

Danalynne Wheeler Menegus

Danalynne Wheeler Menegus
Editorial
Writer & Editor | Corporate Event News

lisa-plummer-savas

Lisa Plummer Savas
Writer | Corporate Event News

Karyn Gilbert
Karyn Gilbert
Marketing Director
 

Partner Voices

“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics: