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Meet the Corporate Event News Team:


Rachel Wimberly
Tarsus Media


John Mikstay
VP of Sales and Business Development




Danalynne Wheeler Menegus

Danalynne Wheeler Menegus
Writer & Editor | Corporate Event News


Lisa Plummer Savas
Writer | Corporate Event News

Karyn Gilbert
Karyn Gilbert
Marketing Director

Partner Voices

“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics: