In today’s global business landscape, it’s more important than ever to be able to communicate effectively with people from all over the world. When planning an event with a global audience – whether a small meeting, large conference or trade show – it’s important to consider how you will engage all your participants.
Through being in a variety of leadership positions and working closely with other businesses, I’ve seen firsthand the difference in success between companies that prioritize company culture and those that don’t. Many focus their budget on marketing and sales, overlooking the necessity of a happy and loyal team. Investing in employees is key, as low morale often leads to challenges and high turnover rates, which wastes time and resources. By prioritizing employee satisfaction and engagement, retention rates improve, driving motivation, productivity and ultimately, business growth.
Do you have a post-event strategy?
While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event.
Here are my top five ideas to include in your post-event plan:
Events are a critical part of the corporate ecosystem, and especially the marketing ecosystem. However, as valuable as events are for forming long-term business partnerships and ensuring loyal customers are provided with a unique experience, there are considerations to be made around environmental impact.
As we all navigate the shifting scientific studies, expectations and regulations around business and sustainability, environmentally-focused events stand out as lighthouses of innovation and green practices.
What are environmentally-focused events? These are trade shows, exhibitions and conferences that aren’t just events. They’re opportunities. They’re your chance to dive into the world of sustainable events to learn, connect and come away inspired. Let’s walk through the highlights of these events and discover how you can bring their insights into your work.
Events have the power to shape opinions and behaviors, and by aligning with the United Nations Sustainable Development Goals (UN SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves.
Last June, nearly 100 business events industry leaders and advocates went to Capitol Hill to ask their members of Congress to do three important things:
So, what has happened since then?
Are you running events with a small team?
Many event marketers and event managers I've talked with are in a similar situation. They rely on coworkers in other departments with limited event knowledge to help on event day.
Sound familiar?
If you're nodding right now, here are five recommendations on how to execute on-site with a small staff.
As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.
Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement.
Event cancellation insurance is a specialized insurance that provides financial coverage for organizations if they must cancel, postpone, abandon or relocate an event. It is essential for organizations hosting trade shows, conferences, concerts, festivals, celebrations or sporting events to maintain event cancellation insurance to improve their chances of recovering their losses if they cannot hold an event.
