Your title may be meeting planner, event coordinator, event marketing manager or vice president of conferences or some combination of the above. No matter what it is, my goal is that in five years’ time that title will be out of style and the word, ‘strategic’ will be the first word that describes the position you hold. It’s not just a title change that I want to see, it’s an entire industry shift to a strategic mindset.
Get Strategic with Christy Lamagna
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Christy Lamagna, CMP, CMM, CTSM Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized, award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction. |
Oct 30, 2017
While there may be no such thing as a stupid question, there is a correlation between the smarter the question, the more in depth and valuable the answer will potentially be. That’s why when someone asks you to plan a meeting, regardless of how large or for whom, your first question needs to be, ‘What’s the goal of the meeting?’
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