Oct 08, 2021
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.  To meet the needs of events serving both in-person and virtual audiences, hybrid event production studios are popping up in cities and at convention centers across… more
Oct 05, 2021
Guests attending or exhibiting at trade shows held at the Hong Kong Convention and Exhibition Centre (HKCEC) are going to notice a futuristic presence in their midst: a 5G smart robot combining 5G network and artificial intelligence technologies designed to enhance security and operational efficiency at the massive facility. Deployed during the Hong Kong Computer & Communications Festival, held Aug. 20-23, “Captain C” is equipped with a 360-degree 4K high-definition surveillance camera, an infrared detection camera and a sensor system for detecting smoke and fire.  According to HKCEC (… more
Sep 20, 2021
While the words “startup” and “epiphany” seem to go hand-in-hand nowadays, a pivotal moment of realization is not what inspired Adam Riggs to create Frameable and build out its suite of remote-first digital experiences, including its virtual and hybrid event platform, Social hour. “Many founder stories start with a magical ‘aha!’ moment—a sudden spark of inspiration an aspiring entrepreneur scribbles on a coffee shop napkin,” he said. “I don’t have one of those.” What Riggs does have is an incredibly varied career that has led him to reflect on learnings from his many prior roles, including… more
Sep 09, 2021
With the pandemic showing no signs of abating, the event tech boom is continuing to transform the way virtual and in-person gatherings are planned and experienced, as well as the way event professionals are skilling up. Check out some of the latest developments.   yellobox As the world gets back to in-person events, yellobox is persuading event professionals to think outside the box. The startup, which is the brainchild of tech entrepreneur Laurence Moore, launched in 2019 as a tool to seamlessly blend data sharing, digital marketing and lead-capture for in-person events into one opt-in… more
Aug 26, 2021
A working group organized by BPA Worldwide has come up with a solution for a pressing need that surfaced after one of the biggest pandemic pivots. An industry standard for reporting metrics was sorely needed for BPA-audited in-person shows that switched to virtual or hybrid events, along with maintaining status as an event approved by UFI, the Global Association of the Exhibition Industry. BPA iCompli Events provides verification of compliance with UFI industry standards for the measurement of trade show attendees and exhibitors. “During the pandemic, priority one was to establish a digital… more
Aug 24, 2021
For many event planners, the idea of planning, let alone pulling off a successful hybrid event is often viewed as a complicated and daunting task requiring a major learning curve to master. To help planners overcome their trepidation, move beyond theory and put hybrid events into action, U.K.-based virtual and hybrid event platform Glisser launched its first-ever hybrid event designed to provide corporate event planners with best practices for executing engaging and successful events with both digital and in-person audiences. Held July 13 in London, across the pond in New York City and… more
Aug 17, 2021
Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace. According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable… more
Aug 12, 2021
Virtual and hybrid events continue to transform the industry at warp speed, with companies reshaping the way attendees interact and share information and the way event organizers plan truly engaging events. Check out some of the latest developments that are moving event tech forward. JUNO Creating lasting community ecosystems is at the core of digital experience platform JUNO. The company has just come full circle with the release of “From Here to 365,” a new guide to assist organizations with digitally transforming their events and driving year-round audience engagement. "From Here to 365… more
Aug 09, 2021
What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry. There is no company touching as many meetings, events and trade shows as Encore.  Having announced major partnerships with both Cvent and Intrado Digital Media, Encore… more
5 Lessons for Marketing Virtual Events
Jun 28, 2021
In case you thought 2020 was a dream, consider the case of davies + dixon, one of the event industry’s premier digital marketing firms. Since the pandemic took hold in this country, the Seattle-based company has spent more than 400 hours supporting virtual event programming, reaching more than 30,000 attendees. Co-Founder Kelsey Dixon, an avid traveler, knows the in-person gatherings are coming back strong. She is also sure her organization, along with many others, is hardly through with digital programming. To wit, davies + dixon recently completed a white paper looking ahead to the future… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more