MeetingPlay Study Tracks Growing Power of Virtual Events for Corporate Groups
May 13, 2021
An event by any other name would smell as sweet to corporate event planners as long as the objective is met. That’s one of the main takeaways from a thought-provoking research compiled by event tech company MeetingPlay in conjunction with Corporate Event News. Results, published in a new whitepaper that can be downloaded here, clearly demonstrate the end goal for virtual corporate events is nearly always the same as their in-person counterparts. Namely, corporations have become just as reliant on collecting lead generation from remote attendees as more traditional gatherings like meetings,… more
May 05, 2021
With the COVID-19 pandemic hanging over the event industry’s head for more than a year now, creating safe in-person meetings and conferences has become a laser point-of-focus for meeting and conference planners. To meet that demand, event tech companies have been rising to the occasion with new and contactless software tools to provide peace of mind for attendees, exhibitors, event staff and planners alike. Here are a few to consider as organizations welcome back groups in person: Konduko Kontactless Launched in 2013, Swiss-based Konduko provides Kontactless Smart Event technologies that… more
How to Solve the Virtual Appointment Problem
Apr 09, 2021
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned. “There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.” Flash forward to the past 12 months, when many attendees and exhibitors have cursed their virtual… more
Virtual Successes: Connect Cyber and Mars Society Convention
Apr 01, 2021
There is more than one way to run a virtual event. Likewise, there are significant different objectives. Finding the right technological partner is crucial to securing the desired outcome. Here, we look at how two vastly different organizations — Connect and The Mars Society —have much to be proud of despite their paths.  Connect Cyber Connect is a business-to-business operation geared to develop business relationships between meeting planners and hosts ranging from CVBs to hotels, convention centers and other venues. Unlike many companies, Connect kept its flagship conference in-person in… more
What Does Netflix Have to Do with the Future of Events? Maybe Everything.
Mar 31, 2021
Hareesh Achi, president of advertising at NexTech AR, most recently was president and global operational lead for advertising for a decade at Microsoft. But it’s another well-known company — Netflix — that he points to when discussing the future of virtual events. “Why does Netflix have that stickiness?” he asked. The answer, Achi explained, is its ability to translate data of past usage to predict what the customer might want next. “They curate a list for us.” As advertisers and event organizers look toward campaigns that place a greater emphasis on virtual events, Achi is convinced the… more
Marriott Builds Hybrid Playbook to Connect With Confidence
Mar 26, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events. The results, which surely will be modified as the industry learns more, are the centerpiece… more
Tech Giants: Six Good Minutes With Splash CEO Ben Hindman
Mar 11, 2021
You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Bizzabo’s Alon Alroy on Cracking the Hybrid Code
Mar 04, 2021
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo. “No one has cracked it yet.” Truth be told, that code for hybrid success might be different for each event… more
Digital Health Passports Ease Path for In-Person Events
Mar 02, 2021
International travelers are used to presenting passports to enter foreign countries. Event attendees may very well have a similar requirement going forward — one tracking health status. Sharemy.health is quickly establishing itself as the go-to platform for major organizations to ensure safety while bringing back face-to-face events. With clients including the U.S. Olympic Committee, Major League Baseball, universities and live events, the cloud-based software’s offerings include a digital passport providing proof of vaccinations.  The offering comes as the Centers for Disease Control and… more
What Not to Do with Video Marketing
Feb 23, 2021
The motion picture was created in 1892, and arguably perfected by the time of Charlie Chaplin. Yet, event companies still trip over themselves trying to produce and distribute video. Monique Elwell, president and COO of Storyvine, a guided video technology platform whose clients include IBM, has seen her fair share of cringe-worthy mistakes. Often, she says, these miscues stem from overthinking the process. Anyone involved in marketing knows video is the gold standard of content (sorry, writers!). That knowledge is a blessing and a curse. Expenses and circumstances mean professional, high-… more