Event Leaders Exchange and The Opus Group Partner to Fuel Corporate Event Design Ideation
Event Leaders Exchange (ELX), a newly established peer-to-peer network of senior corporate event professionals, and The Opus Group, a global agency network and partner for some of the world’s most influential brands, announced a new sponsorship deal that will provide ELX members with an agency perspective on experience design and strategy, and The Opus Group with insights from the ELX community.
“We’re thrilled to be part of this community of global event leaders,” said Kim Kopetz, president and COO of The Opus Group. “Our agency network is built for the modern era of marketing, in which brands are looking to inspire action and drive change through events and experiences.”
She added, “ELX is composed of like-minded professionals, and we are eager to share and gain insights with this community.”
Chloe Richardson, managing director of ELX, echoed that sentiment, explaining that it was the dream of the ELX steering committee to partner with industry leaders.
“We’re thrilled to join forces with The Opus Group, as its team brings a wealth of experience and a positive reputation within the events industry,” Richardson said. “By having leading event partners on board, such as The Opus Group, we’re able to offer the community opportunities like never before to grow and support event leaders, continue to share insights and ultimately look to better event programs across the world.”
The invitation-only ELX community strives to evolve and drive positive change within the industry, bringing together event leaders of large global organizations and convening to share ideas and industry insights, solve problems and engage in powerful, actionable conversation. ELX delivers a comprehensive community offering that includes industry outreach, community benchmarking, online think tanks, live events, exclusive content, whitepapers, reports and frameworks.
Founded and facilitated by industry veterans Kimberly Meyer, David Kliman, Chloe Richardson and Mark Brewster, the network is experiencing significant growth, with more than 60 C-suite global heads of events from such companies as Allianz, Cisco, Google, Siemens, T-Mobile and Walmart.
The Opus Group is a purpose-built network with a shared mission: creating experiences that drive action for the world’s most influential brands. Across three industry-renowned, highly-awarded agencies, Opus Agency, MAS, and TENCUE, The Opus Group is a trusted partner for more than 70 global companies, such as Google, Microsoft and Salesforce.
The Opus Group will consult and collaborate with the ELX community throughout 2023, hosting a group discussion at the inaugural ELX Annual Congress, which takes place Feb. 1-3, 2023, in Chicago, and engaging with peers and sharing thought leadership in the ELX community platform throughout the partnership.
Photo: Kim Kopetz, The Opus Group (left), Chloe Richardson, ELX (right)
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