News
Feb 26, 2019
Event planners are charged with creating show-stopping events that meet the goals set out by the corporations they work for. They handle everything from venue selection and content planning to negotiating contracts and managing day-of logistics to ensure the ultimate vision is achieved.
But what about marketing the event? Often that’s left until most of the planning is in place, but is that the best course? Expert planners say no. They believe event marketing should be integrated into the planning process from the earliest stages.
“For the last 19 years I’ve been telling event and marketing… more
Feb 25, 2019
Hilton launched Signia, a new brand designed to cater specifically to the meetings and events industry, last week. The Signia Hilton portfolio promises to infuse state-of-the-art technology and design into the entire guest experience, with a strong focus on meeting space.
“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests — and that includes evolving those experiences to meet their changing needs,” said Christopher J. Nassetta, president and CEO of Hilton.
He continued, “We are proud to launch Signia Hilton, which… more
Feb 22, 2019
Corporate Event News, an online hub for industry news, insights and original content serving corporate event professionals, and Haute Dokimazo, providers of the Haute Dokimazo Spontaneous Think Tank, have announced a partnership.
Launched in 2017, Haute Dokimazo signature events have attracted significant media attention as well as quickly filling up with senior-level event marketers and suppliers. Haute Dokimazo offers a participant-driven way of meeting, sharing and learning designed to provide attendees the opportunity to solve their business challenges in an unconference format.
Event… more
Feb 20, 2019
While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St. Louis-based exhibitor services company, is now offering a next-generation digital lead capture system designed to help exhibiting companies improve their show metrics.
Launched last month, LeadConnect is an interactive platform integrating lead capture, qualifying surveys and digital collateral on a custom-branded device. The system gathers data instantly and syncs with most CRM or… more
Feb 19, 2019
While event professionals have long touted the power of the events they plan, many have not previously had great support from leadership in this area. The good news is that the data shows that to be changing.
Recent event industry studies all indicate the industry is healthy and growing, and a big part of that is due to marketing. Findings from Bizzabo’s “Event Marketing 2019: Benchmarking and Trends” report show that today, face-to-face events are more effective for achieving business goals than ever before — and executives are taking notice.
Bizzabo surveyed more than 1,000 mid- to senior… more
Feb 18, 2019
Adrian Segar is one of the most interesting people that I know, and also one of the smartest. In his extensive career, he has been at the leading edge of several industries. He also happens to be the pioneer of what has become most commonly known as the “unconference,” although he prefers “participant-led and participation-rich event.”
Segar began his career as a researcher in high-energy particle physics, doing graduate work at CERN (the European Organization for Nuclear Research) on the big accelerator in Geneva. He then moved to Vermont, where he started a solar energy company. Then he… more
Feb 15, 2019
In a move demonstrating its increasing interest in business travel, Airbnb has acquired Gaest.com — proving the duo is a match made in heaven just in time for Valentine’s Day.
Gaest.com, an online marketplace designed to help meeting and event planners find inspiring spaces for short-term rentals (hours or days), was founded in 2015 in Denmark. It now operates across six continents on a platform similar to that of Airbnb, where hosts can list their spaces and also provide other add-ons to enhance the experience.
As the demand for more creative, flexible meeting spaces continues to rise,… more
Feb 14, 2019
Are you feeling uncertain about how to get more millennials to your event? Then you won’t want to miss the next TSNN Ask Me Anything chat, Marketing Your Next Event to Millennial Professionals, set for Thursday, Feb. 28 at 2 p.m. EST.
Join host Dahlia El Gazzar of DAHLIA+ AGENCY and special guest Michaela Alexis, one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding, to learn best practices for marketing your event to an audience that is critical to your event’s future success.
RSVP for this free chat HERE today via Facebook or simply join HERE … more
Feb 12, 2019
Influencer marketing allows organizations to leverage influential people to help them get their message to a wider (but still targeted) audience. With more people adopting social media every day, influencer marketing is quickly becoming a staple in the marketing mix — and has now made its way to the events world.
Unlike festivals and fairs, corporate events are typically not of interest to the general public, but that doesn’t mean influencer marketing can’t play a role in boosting attendance.
In a recent webinar hosted by the IAEE Mid-South Chapter, Nick Borelli, president of Borelli… more
Feb 11, 2019
There’s a new location in Florida for meetings, incentive trips or retreats. Located an hour from Miami International Airport, the 200-room Baker’s Cay Resort Key Largo, Curio Collection by Hilton offers more than 25,000 square feet of indoor/outdoor space.
The former Hilton Key Largo, which closed in 2017, has been completely renovated and rebranded to provide a luxury resort experience. All guest rooms feature a private balcony, LCD TVs, mini refrigerators, Illy self-serve coffee makers and eco-conscious custom amenities. Waterfront rooms overlook Florida Bay and the Gulf of Mexico.
The… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more