technology

Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.  

Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.

Snöball Teams With CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics.

Tech News: CLIPr, CrowdComms, Hopin and Interprefy Enhancements

Innovative new technology is making it easier than ever to produce the most engaging and impactful events. Check out the latest round of impressive additions!

CLIPr

CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics, debuted a new livestream feature that allows event professionals to engage and connect with audiences in new ways.

Tech News: Hubilo MIX Recap, Vault Health, 3e/EXPOCAD, EXHIBITORLIVE, Hall-Erickson and Questex Unveilings

Technology is continuing to transform the events industry with some of the most innovative events, products and ideas. Take a look at the latest happenings!

Hubilo

Leading event tech company Hubilo recently united 1,000-plus attendees for MIX 2022 (Mastering Immersive Events), its first-ever global hybrid gathering, which spanned three continents and 25 time zones.

Tech Giants: Dahlia El Gazzar on the Evolution of Events, Crushing the Status Quo and ‘Getting Shift Done’

Event tech and marketing wizard Dahlia El Gazzar is on a mission to empower event professionals with intel that helps them create next-level experiences. It’s the very reason she has been so passionate about the events industry since diving into it more than 10 years ago.