A Delicate Balance: How Structure, Creativity and the Innovation Process All Play a Role in Advancing Change

Submitted by ltenny@tsnn.com on Wed, 01/18/2023 - 12:17

After my first week of being hired at a manufacturing company, I saw an opportunity for efficiency if workers simply altered the process in which they were fulfilling orders. I made my suggestions to the owner of the business, after which he shook his head and replied, "Thanks, but we've been doing it this way for years." 

TVs and Selfie Stations Aren’t Enough—Today’s Event Attendees Have Bigger Tech Expectations

Submitted by ltenny@tsnn.com on Thu, 01/05/2023 - 12:53

The pandemic brought every business that relied on in-person meetings, from multinational corporations to small local businesses, to a grinding halt—effectively emptying convention centers and shuttering hotels. Though many events were canceled, some organizers created virtual events to keep in touch with exhibitors and retailers, albeit digitally. 

Year-End Trendspotting for the Events Industry

Submitted by ltenny@tsnn.com on Wed, 12/28/2022 - 12:38

As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends. 

So, having dug through some campaigns and surveyed our staff, we thought we’d share a list of some trends we’re seeing in trade show and event marketing. 

5 Ways to Keep Virtual and Hybrid Events Top of Mind With Audiences

Submitted by ltenny@tsnn.com on Wed, 12/14/2022 - 12:40

Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations. Yet, for all the changes, one fact has remained consistent: It doesn’t matter if an event is offline or online. What matters is the experience it provides.

How to Use Events to Accelerate Your Marketing Pipeline Velocity 

Submitted by ltenny@tsnn.com on Wed, 12/07/2022 - 12:35

In-person events have returned in full force. From Q1 to Q3 of 2022 alone, in-person events held on Bizzabo’s Event Experience OS saw a 724% increase. More than 98% of event organizers intend to host at least one in-person event by year’s end, and most will have planned at least three events in 2022, according to Bizzabo’s recent survey.

How to Leverage AI to Drive Digital and In-Person Event Success 

Submitted by ltenny@tsnn.com on Wed, 11/30/2022 - 12:15

Business leaders are increasingly asking their marketing teams to innovate upon key performance metrics—that’s how we create, assess and use measurements to drive superior outcomes. Consumer preferences and trends today are evolving at a rapid speed and frequency. To keep pace, the use of Artificial Intelligence (AI) is needed for organizations to collect data, analyze and extract actionable insights.

The Nuts & Bolts of Contract Negotiations in the 'New Normal'

Submitted by ltenny@tsnn.com on Wed, 11/23/2022 - 12:42

After two and a half years of constant adaptation for ever-changing needs in the world of events, it seems we are settling into the “new normal.” We’re thrilled to be working with clients to create meaningful events that celebrate being together again, and it’s inspiring to see the dedication to excellence within our industry.