Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream? This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach. Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
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Sep 15, 2021
It comes as no surprise that the past year has significantly slowed down group and business travel.
Sep 08, 2021
In the past several weeks, I have traveled to several cities across the U.S. for different-sized trade shows and industry meetings.
Sep 01, 2021
“Become comfortable with permanent uncertainty.” ~ Unknown
Aug 25, 2021
As we all know, the in-person event industry was brought to a halt by the pandemic, and many live events have been missing from the business schedu
Aug 18, 2021
The events industry (among others) has certainly taken its share of hits over the past 18 months. Just as we’ve discussed change and resilience in