Kimberley Gishler has been executive director of the Corporate Event Marketing Association (CEMA) since March 2010. She has also served on CEMA’s Board as vice president and president. Previously she was marketing communications manager for HP for 15 years, trade marketing manager for Crystal Dynamics, a video game developer and publisher, and manager of accounting for Digital F/X, a developer of audio and video editing systems.
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to more