AlliedPRA Acquires Briggs in NYC
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company.
The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace.
Briggs President Anthony Napoli will continue to lead the Briggs team under the Briggs brand, now owned and operated as an AlliedPRA Company.
“It’s not where you start, it’s where you finish!” Napoli said. “The Briggs team takes enormous pride in the successful business and relationships we have built over the last 35 years in the greatest city in the world, New York City.”
He continued, “We will continue our dedication to our employees and our partners, with our steady commitment to creating one-of-kind New York experiences for and with our valued clients. Now as a member of the market-leading AlliedPRA family, we are invigorated by what we can do together to redefine the DMC sector of the Business Events industry. We are thrilled about what the future holds for our business with AlliedPRA.”
Gary Newman and Cosimo Bruzzese will continue their Briggs leadership roles as executive vice president of finance and operations, and vice president of business development, respectively.
Founded in 1982, Briggs specializes in custom transportation solutions, corporate and incentive events, and offers its clients a wide variety of activities and experiences unique to the New York market.
The company has strategic relationships with incentive houses, hotels, event venues and hundreds of business partners throughout the region.
Founded in 1981 in San Diego, AlliedPRA boasts 26 locations, reach in more than 100 destinations and $115 million in system revenue.
“This is an exciting time for AlliedPRA as we expand our business in a city and region our clients value,” said Tony Lorenz, CEO of AlliedPRA.
He continued, “Without a doubt, Briggs is the best business in our sector in the highly competitive and critically important New York market. Briggs is comprised of a team of innovators who push well beyond traditional New York experiences, now further driving innovation as a core competency at AlliedPRA. We are in the early stages of expanding our business in good part through our alignment with the best talent this industry has to offer. Briggs has enormous talent and will play a leading role in AlliedPRA’s intent to re-shape the way in which our sector contributes to the overall Business Events landscape over time. We welcome Briggs to the AlliedPRA family in anticipation of our next exciting chapter ahead – together.”