Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics. With the alliance, Snöball will pair its event marketing and social amplification expertise with CLIPr’s ability to create more searchable video content to help event professionals greatly increase content personalization and drive audience acquisition, retention and engagement.

With the industry having shifted to virtual and hybrid events since the pandemic and huge amounts of video content having been created since, the companies believe this is a golden opportunity for event marketers to repurpose and maximize video content. The partnership aims to allow event marketers and organizers to leverage their vast library of content, drive audience growth by expanding audience acquisition and engagement from pre-event to post-event and bring communities together.

CLIPr’s VAM platform is designed to save time and increase productivity. It modernizes how clients manage and extract important moments of recorded video content, so they can organize, search, interact and share highlight reels with ease and efficiency to engage colleagues, customers and their community.  

Snöball’s platform mobilizes an event’s existing audience, including attendees, exhibitors, sponsors and speakers, into becoming influential and trusted advocates to drive audience acquisition, retention and engagement. Using word-of-mouth marketing, Snöball is designed to increase content reach, grow networks and amplify events without amplifying budgets, ultimately helping event organizers boost attendance for in-person, virtual and hybrid events and grow year-round communities.

CLIPr’s VAM platform and the Snöball social amplification platform make for powerful marketing that any event marketer will want to leverage, according to CLIPr Co-Founder and CEO Humphrey Chen.

“From the beginning, we’ve seen tremendous synergy between our two organizations,” Chen said. “At CLIPr, we help our clients efficiently consume, measure and manage mountains of video content. Snöball is the perfect complement because it will help amplify and promote the indexed video content to increase our clients’ content reach and grow their network.”

Snöball’s Founder and CEO Rachel Stephan echoed Chen’s enthusiasm and said the partnership combines the strength of each organization to benefit their mutual clients.

“When I discovered CLIPr, it was love at first sight,” Stephan said. “This is a match made in tech heavens that can help event marketers engage their audiences pre-event to post-event by combining the power of people and content.”

Stephan added, “Snöball’s word-of-mouth marketing platform coupled with CLIPr’s video analysis and management platform can supercharge your content strategy, whether marketers want to amplify their content reach, increase their event attendance or grow their community.”

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